The 2024 Aesthetic & Wellness Trends

1. Longevity Futures

The overarching theme for 2024 intertwines beauty and wellness with the concept of longevity, moving beyond the traditional focus on extending life to enhancing the richness and vitality of every year lived. The goal is now to amplify one's healthspan, redefining ageing as a journey marked by grace, vigor and sustained wellbeing. This shift is reorienting both the wellness and beauty industries towards a more integrated approach. We're observing a convergence of lifestyle adaptations, advanced therapeutic interventions and proactive preventative measures, all aimed at nurturing a state of comprehensive health and enduring vibrancy. According to David Sinclair, director of Harvard Medical School’s Paul F Glenn Center for Biology of Aging Research, some £4bn has been invested in ageing drug development since 2020.

2. Aesthetic Health

Consumers are increasingly seeking a revitalised appearance, with a growing preference for looking healthier rather than just younger. This shift is part of the broader Longevity Futures trend, emphasising not only a prolonged life but also a healthy outlook at all ages. Highlighting this change, Euromonitor reports that 50% of global consumers now equate beauty with 'looking healthy'. This evolving perspective favours subtlety and authenticity, steering beauty enhancements towards wellness-focused adjustments rather than dramatic alterations. Ida Banek, Founder and CEO of Ouronyx, reflects on this change: “The dialogue within the beauty industry has matured. Our clients are informed and discerning, opting for treatments that enhance their natural beauty rather than drastically changing it—a philosophy we wholeheartedly embrace.”

5. Scalpcare 2.0

The trend in preventative skin care over the last few years has begun to make its way into the haircare arena. With the skin on your scalp ageing faster than the skin anywhere else on your body, there's a growing trend towards treating scalpcare with the same level of sophistication and care as facial skincare. In the wake of pandemic-induced hair loss, which has heightened awareness about hair health, the focus on nurturing the scalp has become more important than ever. People are increasingly seeking solutions that not only address hair loss but also promote overall scalp wellness. At Ouronyx, our innovative micrografting technique uses tiny skin grafts to extract powerful follicle-stimulating progenitor cells and growth factors. These are then carefully re-injected into the scalp, revitalising thin and sparse strands. This not only encourages hair growth but also contributes to a healthier scalp environment, giving your hair a renewed vitality and strength.

6. Brotox

The narrative around cosmetic procedures for men has shifted dramatically. No longer considered taboo, men are now actively valuing their appearance and wellness, aligning with changing societal attitudes towards male aesthetic treatments. The emergence of the "Brotox" trend is a testament to this shift. Male TikTokers have been increasingly showcasing their rejuvenated looks, while medical professionals are also noting seeing a shift. Aesthetic Doctors at Ouronyx observe this trend firsthand. While men have sought cosmetic injections for years, there has been a notable increase in male clientele recently. This uptick is indicative of a broader cultural change, where men are becoming more open and proactive about their aesthetic choices, reflecting a more inclusive and diverse perspective on beauty and self-care.