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The consultation. Their research found that while media coverage frequently focuses on products, trends and techniques, scientific and professional guidance consistently points to something else: anatomy, clinical judgement and practitioner expertise."}],"markDefs":[{"_key":"botox-who-treats-story-1-p1-research","_type":"link","href":"https://link.springer.com/article/10.1007/s00266-026-06141-2"}],"style":"normal"},{"_key":"botox-who-treats-story-1-p2","_type":"block","children":[{"_key":"botox-who-treats-story-1-p2-span-1","_type":"span","marks":[],"text":"One of the biggest misconceptions in aesthetic medicine is that everyone should be treated in the same way. In reality, no two faces move alike. Some people naturally raise one eyebrow higher than the other. Others rely heavily on their forehead muscles when opening their eyes. Some have powerful frown muscles, while others have very little movement at all. 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In reality, it starts much earlier. A thoughtful consultation should explore far more than the lines you can see in the mirror. It should uncover what concerns you most, what you'd like to improve, and just as importantly, what you'd like to preserve. Perhaps you want to soften your frown but still lift your eyebrows naturally. Perhaps you're less worried about wrinkles than you are about looking tired. Perhaps you've had treatment before and didn't like the result. These conversations matter because they shape the treatment plan. Medical history, previous aesthetic treatments, muscle activity, facial proportions and lifestyle all contribute to clinical decision-making."}],"markDefs":[],"style":"normal"},{"_key":"botox-who-treats-story-2-p2","_type":"block","children":[{"_key":"botox-who-treats-story-2-p2-span-1","_type":"span","marks":[],"text":"Equally important is recognising when Botulinum toxin isn't the most appropriate answer. Some concerns are better addressed through improvements in skin quality, collagen stimulation, volume restoration or regenerative treatments. Others may simply require observation rather than intervention. A consultation should never feel like a sales conversation. It should feel like a medical assessment. Because the best recommendation isn't always treatment. Sometimes it's reassurance. Sometimes it's waiting. 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People often compare the number of units they received with friends or influencers, assuming that fewer units automatically produce more natural results. But Botulinum toxin doesn't work that way. The right dose depends on the individual. A smaller amount isn't automatically better, just as a larger amount isn't automatically excessive. What's appropriate depends on muscle strength, facial anatomy, the area being treated and the outcome you're trying to achieve."}],"markDefs":[],"style":"normal"},{"_key":"botox-who-treats-story-3-p2","_type":"block","children":[{"_key":"botox-who-treats-story-3-p2-span-1","_type":"span","marks":[],"text":"Two patients of the same age may require completely different treatment plans because their muscles behave differently. This is also why terms like \"Baby Botulinum toxin\" can sometimes be misleading. They describe a treatment approach rather than a different product, and they don't guarantee a more natural or safer outcome. Clinical judgement remains far more important than the terminology surrounding a technique. The dose should always follow the assessment. Never the other way around."}],"markDefs":[],"style":"normal"}],"descriptionImage":null,"linkTitle":null,"linkUrl":null,"variant":"ImageRight","fullBleedContent":true}},{"identifier":"OxRichStory","title":"Rich Story 4","settings":{"fluidImagesArray":[[{"images":{"sources":[],"fallback":{"src":"https://cdn.sanity.io/images/aoa2zaa5/production/71694ebcb84f5b8c77a6cdedce400f85d5841a51-1080x1350.png?w=1080&h=1350&auto=format","srcSet":"https://cdn.sanity.io/images/aoa2zaa5/production/71694ebcb84f5b8c77a6cdedce400f85d5841a51-1080x1350.png?w=320&h=400&auto=format 320w,\nhttps://cdn.sanity.io/images/aoa2zaa5/production/71694ebcb84f5b8c77a6cdedce400f85d5841a51-1080x1350.png?rect=0,0,1079,1350&w=654&h=818&auto=format 654w,\nhttps://cdn.sanity.io/images/aoa2zaa5/production/71694ebcb84f5b8c77a6cdedce400f85d5841a51-1080x1350.png?w=768&h=960&auto=format 768w,\nhttps://cdn.sanity.io/images/aoa2zaa5/production/71694ebcb84f5b8c77a6cdedce400f85d5841a51-1080x1350.png?w=1024&h=1280&auto=format 1024w,\nhttps://cdn.sanity.io/images/aoa2zaa5/production/71694ebcb84f5b8c77a6cdedce400f85d5841a51-1080x1350.png?w=1080&h=1350&auto=format 1080w","sizes":"(min-width: 1080px) 1080px, 100vw"}},"layout":"constrained","backgroundColor":"#d1c0ae","width":4000,"height":5000,"media":"(max-width: 768px)"},{"images":{"sources":[],"fallback":{"src":"https://cdn.sanity.io/images/aoa2zaa5/production/71694ebcb84f5b8c77a6cdedce400f85d5841a51-1080x1350.png?w=1080&h=1350&auto=format","srcSet":"https://cdn.sanity.io/images/aoa2zaa5/production/71694ebcb84f5b8c77a6cdedce400f85d5841a51-1080x1350.png?w=320&h=400&auto=format 320w,\nhttps://cdn.sanity.io/images/aoa2zaa5/production/71694ebcb84f5b8c77a6cdedce400f85d5841a51-1080x1350.png?rect=0,0,1079,1350&w=654&h=818&auto=format 654w,\nhttps://cdn.sanity.io/images/aoa2zaa5/production/71694ebcb84f5b8c77a6cdedce400f85d5841a51-1080x1350.png?w=768&h=960&auto=format 768w,\nhttps://cdn.sanity.io/images/aoa2zaa5/production/71694ebcb84f5b8c77a6cdedce400f85d5841a51-1080x1350.png?w=1024&h=1280&auto=format 1024w,\nhttps://cdn.sanity.io/images/aoa2zaa5/production/71694ebcb84f5b8c77a6cdedce400f85d5841a51-1080x1350.png?w=1080&h=1350&auto=format 1080w","sizes":"(min-width: 1080px) 1080px, 100vw"}},"layout":"constrained","backgroundColor":"#d1c0ae","width":4000,"height":5000,"media":"(min-width: 1024px)"},{"images":{"sources":[],"fallback":{"src":"https://cdn.sanity.io/images/aoa2zaa5/production/71694ebcb84f5b8c77a6cdedce400f85d5841a51-1080x1350.png?w=1080&h=1350&auto=format","srcSet":"https://cdn.sanity.io/images/aoa2zaa5/production/71694ebcb84f5b8c77a6cdedce400f85d5841a51-1080x1350.png?w=320&h=400&auto=format 320w,\nhttps://cdn.sanity.io/images/aoa2zaa5/production/71694ebcb84f5b8c77a6cdedce400f85d5841a51-1080x1350.png?rect=0,0,1079,1350&w=654&h=818&auto=format 654w,\nhttps://cdn.sanity.io/images/aoa2zaa5/production/71694ebcb84f5b8c77a6cdedce400f85d5841a51-1080x1350.png?w=768&h=960&auto=format 768w,\nhttps://cdn.sanity.io/images/aoa2zaa5/production/71694ebcb84f5b8c77a6cdedce400f85d5841a51-1080x1350.png?w=1024&h=1280&auto=format 1024w,\nhttps://cdn.sanity.io/images/aoa2zaa5/production/71694ebcb84f5b8c77a6cdedce400f85d5841a51-1080x1350.png?w=1080&h=1350&auto=format 1080w","sizes":"(min-width: 1080px) 1080px, 100vw"}},"layout":"constrained","backgroundColor":"#d1c0ae","width":4000,"height":5000,"media":"(min-width: 769px) and (max-width: 1023px)"}]],"label":null,"title":null,"descriptionBlocks":[{"_key":"botox-who-treats-story-4-p1","_type":"block","children":[{"_key":"botox-who-treats-story-4-p1-span-1","_type":"span","marks":[],"text":"Although every practitioner has their own style, there are certain principles that consistently underpin good aesthetic medicine. A considered consultation should begin by observing your face in motion, not simply at rest. It should include an open conversation about your goals, your concerns and the expressions that matter most to you. You should leave with a clear understanding of what treatment can realistically achieve, what it cannot, and what alternatives may exist if another option would better address your concerns. Potential risks and side effects should be discussed honestly, without minimising them or exaggerating them."}],"markDefs":[],"style":"normal"},{"_key":"botox-who-treats-story-4-p2","_type":"block","children":[{"_key":"botox-who-treats-story-4-p2-span-1","_type":"span","marks":[],"text":"Most importantly, you should never feel rushed into making a decision. Good consultations create confidence through understanding, not pressure. At Ouronyx, Botulinum toxin is never viewed as a way to remove every line or stop every facial movement. It's one tool within a much broader understanding of facial ageing and facial harmony. The aim is to soften what is creating concern while preserving the expressions, movement and individuality that make you look like yourself. Because the best result isn't a face that looks treated. It's a face that still feels entirely your own."}],"markDefs":[],"style":"normal"}],"descriptionImage":null,"linkTitle":null,"linkUrl":null,"variant":"ImageLeft","fullBleedContent":true}},{"identifier":"OxCallout","title":"Booking Callout","settings":{"tag":"Start Your Journey","heading":"Book a Consultation","description":"Begin your Ouronyx journey with one of our facial aesthetics doctors. 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